Pujanza operates in Rioja Alavesa, the westernmost subregion of Spain's Rioja, where Atlantic influence and cooler temperatures shape the character of the wines. The winery's portfolio centers on two white wines from Viura—Rioja Añadas Frías and S.J. Anteportalatina—both of which have earned recognition from Decanter, Wine Enthusiast, and Wine Advocate. Viura, Rioja's principal white variety, yields wines of mineral precision and subtle stone-fruit character in this terroir. Pujanza also produces Rioja Cisma, a Tempranillo-based red that reflects the darker-skinned grape's natural home in the region. Tempranillo in Rioja Alavesa tends toward structure and finesse rather than overripe density, shaped by the cooler climate and higher elevation. The winery's focus on both white and red expressions positions it within a tradition of balanced, food-driven Rioja.