Gen del Alma works from high-altitude vineyards in Tupungato, within Mendoza's Uco Valley. The winery focuses on Malbec, the signature grape of Argentina's most prestigious wine region. The flagship Crua Chan Gualta Malbec and Seminare Malbec represent the core of the portfolio, alongside Crua Chan Altamira. These wines have been assessed by Wine Advocate, Wine Enthusiast, Decanter, and Wine Spectator. The elevation and terroir of Tupungato—known for intense sunlight and cool nights—shape the character of the fruit. Malbec from this zone typically expresses dark fruit density alongside structural precision, a balance that defines the region's finest expressions.