- Is it worth going out of your way for?
- It's a strong neighbourhood destination, especially for those seeking the quality of the Endo lineage in a more relaxed, à la carte format. While it doesn't offer the choreographed omakase of its sibling, its Michelin recognition and consistent demand make it a reliable pick.
- Who is it for?
- Couples and small groups in Notting Hill who want high-quality Japanese cooking without a fixed tasting menu. It suits diners who prefer to share plates, set their own pace, and enjoy a lively, convivial atmosphere.
- What should you order?
- Order across the menu to sample its strengths. Start with the raw fish, like otoro or nigiri, then move to robata-grilled items. The beef gohan is a signature finish. The menu is designed for sharing and progression.
- How do you get a table?
- Book via Sevenrooms. The restaurant is consistently busy, especially in the evenings, following an expansion due to high demand, so advance booking is recommended.
- Anything to know before you go?
- It's open seven days a week for lunch and dinner. The atmosphere is bright and energetic, with an open kitchen. The format is entirely à la carte, encouraging a flexible, shared meal.