Ferrero operates in Toscana, the heart of central Italy's wine country. The winery focuses on Sangiovese, the region's defining grape, producing Brunello di Montalcino and Brunello di Montalcino Riserva—expressions of the varietal's structure and aging potential. A Merlot offering, Me, rounds out the portfolio. These wines have been assessed by major critics including Wine Advocate, Wine Spectator, Wine Enthusiast, Falstaff, and Decanter, reflecting their standing within the broader conversation around Tuscan reds.