Masseto produces Merlot-based wines in Toscana, Central Italy. The flagship Toscana, a pure Merlot expression, has earned recognition from Wine Spectator, Wine Enthusiast, Wine Advocate, and Decanter. Massetino, a blend of Merlot and Cabernet Franc, rounds out the portfolio. Both wines reflect the region's capacity for structured, age-worthy reds built on Tuscan terroir. Merlot in this context yields wines of depth and refinement—a departure from the region's traditional Sangiovese focus, yet one that demonstrates the grape's potential when cultivated with precision in Central Italy's climate.